As a leading provider of integrated social housing software, Home Connections empowers housing providers to streamline services, drive meaningful change, and make a lasting social impact. My design approach was bold, vibrant, and people-focused, blending bright gradients with warm imagery to create an inviting and friendly atmosphere. Custom brand shapes and fluid design elements helped reinforce their mission of human connection and forward-thinking solutions. These guidelines ensure a cohesive visual identity that reflects Home Connections' commitment to making housing services more efficient and impactful while maintaining a unique, approachable aesthetic.