Chlorine is a bold and unapologetic fashion brand designed for the daring and distinctive. Catering to individuals in their 20s and 30s who crave originality, Chlorine's aesthetic fuses striking colors with avant-garde imagery, reflecting the brand's fearless approach to high fashion. I created Chlorine's visual identity around a signature shape that runs throughout its branding, creating a cohesive yet unconventional look. This unique element, combined with a vibrant color palette, sets the brand apart, making it instantly recognizable. The designs capture the essence of individuality, blending high fashion with an edge that speaks to those who are unapologetically themselves. These guidelines ensure every touchpoint of the brand remains bold, fashion-forward, and distinctly Chlorine.